What if....................... ?

What if your braces kept digging into the sides of ur cheek?? Well actually i got my braces 20 days back and the anchors(or whatever the wires go into) fixed onto my molars keep digging into my cheek real bad and at the moment i've got painful deep cuts because of that.. will this persist for the next one year or will it fade with the course of time ? And any tips to reduce the pain will be greatly appreciated. Thanks ! :)